When the term ‘social network’ is mentioned, most of us blurt out ‘Facebook’ without giving it another thought. For women, however, there’s another site making its way into the bookmarks of every forward thinking woman – Pinterest.
While babies and business may not be synonymous for your average marketer, recent research has shown a direct link between women, pregnancy and their openness to social media advertising.
Would you swap your partner for an iPad? Women, according to a recent US study by Pew Research, enjoy socialising online more than they do dating or spending time with their significant other. That’s right, more.
There is a gender divide on the topic of climate change, despite strong evidence that the climate is in fact changing. US Climate Researcher Ed Maibach recently made an interesting revelation in his demographic study of climate attitudes in the USA. He found that the 7 per cent of people classed as ‘deniers’ tended to be male, white, middle-aged conservatives.
With the Australian population ticking over the 23 million mark this week, the Australian Bureau of Statistics has released remarkable data showing that the average Aussie is, in-fact, a woman. As featured in a recent article by news.com.au, this data goes on to reveal that the most common Australian is a 37-year-old married female who juggles work, household finances and pays off a mortgage.
A recent article with the catchy title ‘Why Men Don’t Read Self Help’ threw out the interesting statistic that 78 per cent of all books on family and relationships are bought by women. The article went on to suggest that the ‘self-help’ genre (typified by authors like John Grey and titles like ‘Act Like a Lady, Think Like a Man’) is a female phenomenon. The question is, why?
The global financial crisis left many brands fighting over the crumbs of depressed consumer and reduced spending. But it hasn’t all been bad news, especially for marketers open to innovation, emerging trends and opportunities.
Storytelling is the latest shiny new thing in marketing if you read the articles and listen to the branding gurus. But the truth about stories is that good ones aren’t that easy to create – especially for brands.
Smartphone usage is on the rapid increase, gaining unprecedented speed as it eclipses our lives. According to the latest IDC Research Report, our levels of usage (and addiction) continue to gain momentum, as providers and retailers try to keep up with the needs of a generation fixated on ‘i’.